Which hair type is it good for? ✔ Straight
What it is: A two-in-one shampoo that gently cleanses while giving hair the perfect grunge texture and grip in one step.
Key benefits: - Deposits clay powder on hair to create texture and density
- Strengthens and hydrates
- Ideal for all hair types and textures
If you want to know more… Instead of intensely cleansing the hair to create airy volume, this innovative texture-creating shampoo actually deposits clay powder on the hair fiber to create texture and density, leaving the hair with a ready to style second-day, thick, textured feel. It strengthens and hydrates, helping fine hair to feel more robust, and thick hair to feel nourished. It’s ideal for all hair types and textures, especially fine, lifeless hair. Use it to add the right amount of grip for textured braids and ponytails.
What it is formulated WITHOUT: - Parabens
What else you need to know: Bentonite Clay is negatively charged, just like the hair fiber. 1995 also includes positively charged conditioning agents. Conditioning agents are typically cationic quaternary compounds. A cation is a positively charged molecule. This is important because it is attracted to the negatively charged hair fiber and adsorbs (not absorbs) to the surface of the hair. It is also attracted to the negatively charged bentonite clay, binding it to the hair fiber and creating the final textured result.
This product is vegan and free of gluten, artificial colors, triethanolamine, mineral oils, harsh detergents, methylisothiazolinone, and petro chemicals.
Suggested Usage: -Place a quarter-size amount in hands and work through hair.
-Leave on for one to two minutes. Rinse. No conditioner needed.
-Air dry for natural waves or use with other stylers to create more texture and body.
This line of luxury hairstyling products comes from IGK, a brand founded by in-demand stylists from New York City, Los Angeles, and Miami. Inspired by the of-the-moment trends happening in their culture capital cities, IGK offers hair care for the modern generation.