What it is: A creamy, waterproof, demi-matte eye pencil specifically designed for gliding along the inner rim of the waterline.
What it does: Urban Decay’s creamy, demi-matte 24/7 Waterline Eye Pencil lays down waterproof color in a range of never-before-seen shades. Created for use along the inner rim in the waterline (and fully legit), this pencil is even creamier than Urban Decay’s original bestselling 24/7 Glide-On Eye Pencil. It glides on easily and goes anywhere you want to put it. Once the color sets, it won’t budge so you can perfectly line your waterline in classic black, or opt for a colorful shadelike navy or greenfor an eye look that really stands out.
What it is formulated WITHOUT: - Parabens
What else you need to know: So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombré gradient that fades to black, with a matte black cap and end. This product is free of mineral oil, paraffin, and preservatives.
Suggested Usage: Lower waterline:
-Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want.
-Start at the outer corner of your eye (looking straight ahead) and work your way across with longer, gentle strokes (apply pressure toward lashes).
-Stop three-quarters of the way in. Start again at the inner corner until the lines meet.
Urban Decay is beauty with an edge. It is feminine, dangerous, and fun...appealing to anyone who relishes her individuality and dares to express it. Known for their daring shade names and innovative products, Urban Decay carries one of the widest selections of color at Sephora—a main reason their brand is so much fun!
Urban Decay loves animals as much as they love makeup. Cruelty-free since day one, they’ve never tested their products on animals (and never will).