What it is:
A highly effective and natural, argan oil treatment mascara that nourishes, lengthens, volumizes, lifts, and curls lashes for 24 hours.
What it does:
Treat your lashes to the nourishing lash-softening effect of 100 percent pure argan oil mixed with blackest-black iron mineral pigments, and infused with the lash strengthening properties of bamboo. Creamy and 91 percent natural, Argan Black Oil Mascara conditions as it coats, lengthens, volumizes, lifts, and curls, for eyes that sparkle and invite the world in. The unique formula is delivered by an innovative five-ball brush that reaches every lash.
What it is formulated WITHOUT:
What else you need to know:
“As a model, I’ve worn a lot of false eyelashes, and I love how they make me feel: confident, healthy, and beautiful. By enhancing my eyes, I’m inviting other people to look me in the eye and see me for who I really am! My Argan Black Oil Mascara is a fusion of Argan Oil, bamboo, and blackest black iron mineral pigments inspired by the Ancient Egyptians, the original makeup artists! It's a healthy, good-for-you formula with serious performance that makes me feel the same way as the false lashes I’ve always loved: confident and open to the world in just one swipe!”Josie Maran, Brand Founder
In consumer studies:
- 94% saw an increase in lash length
- 91% said lashes appeared conditioned
- 94% said lashes appeared healthier after continued use
- 82% experienced less lash loss during makeup removal