What it is: A strengthening and shine-enhancing daily shampoo.
What it does: This shampoo combines strengthening pure organic bamboo extract and shine-amplifying organic Indian gooseberry in a paraben and sodium chloride-free formula that infuses every strand with nourishing moisture and shine-enhancing vital nutrients. Infused with Color Hold® technology for maximum color retention, hair looks dramatically shinier and healthier.
What it is formulated WITHOUT: - Parabens - Sulfates - Synthetic Fragrances - Phthalates - GMOs - Triclosan
What else you need to know: All products contain eco-certified ingredients grown responsibly and ethically traded. The production and sale of this product aids in supporting the development of local communities while remaining environmentally friendly. This product contains no sulfates, sodium chloride, parabens, gluten, TEA, and phthalates.
Suggested Usage: -Massage throughout wet hair and scalp. -Rinse thoroughly. -Follow with Bamboo Luminous Shine Conditioner for optimal results.
Always staying one step ahead of the hair care pack, Alterna has developed a line of breakthrough hair products infusing high-quality ingredients with cutting-edge technology. Classifying their methods as "science of skincare for hair," Alterna has pioneered the use of many innovative ingredients, including THC-free hemp seed oil, Italian white truffle oil, and caviar.