What it is: A gentle shampoo that strengthens, moisturizes, and smoothes the hair.
What it does: This shampoo combines strengthening organic bamboo extract and smoothing organic kendi oil to achieve the ideal level of moisture needed to lay the foundation for healthier, frizz-free hair. Color Hold® technology maximizes color retention.
What it is formulated WITHOUT: - Parabens - Sulfates - Synthetic Dyes - Phthalates - GMOs - Triclosan
What else you need to know: Bamboo extract and kendi oil contained in this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly. Free of gluten, TEA, and phthalates.
Always staying one step ahead of the hair care pack, Alterna has developed a line of breakthrough hair products infusing high-quality ingredients with cutting-edge technology. Classifying their methods as "science of skincare for hair," Alterna has pioneered the use of many innovative ingredients, including THC-free hemp seed oil, Italian white truffle oil, and caviar.