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ALTERNA
Bamboo UV+ Color Protection Vibrant Color Shampoo

Item 1360072 Size 8.5 oz
47 reviews
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Item 1360072 Size 8.5 oz

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What it is:
A color-preserving and protecting shampoo with rinse-resistant Color Hold® UV+ Technology for the highest level of color protection.

What it does:
This gentle, daily use shampoo free of sulfates and sodium chloride cleanses, nourishes, and moisturizes, laying the foundation for healthy hair with vibrant color. Strengthening pure organic bamboo extract with color-locking, protecting Kalahari melon extract in this gentle sulfate- and sodium- chloride-free cleanser nourishes hair while maintaining healthy vibrant color. This formula is ideal for preventing color wash-out and fade-out with a high level of color protection, and contains rinse-resistant UV filters that protect against oxidative color damage.
What it is:
A color-preserving and protecting shampoo with rinse-resistant Color Hold® UV+ Technology for the highest level of color protection.

What it does:
This gentle, daily use shampoo free of sulfates and sodium chloride cleanses, nourishes, and moisturizes, laying the foundation for healthy hair with vibrant color. Strengthening pure organic bamboo extract with color-locking, protecting Kalahari melon extract in this gentle sulfate- and sodium- chloride-free cleanser nourishes hair while maintaining healthy vibrant color. This formula is ideal for preventing color wash-out and fade-out with a high level of color protection, and contains rinse-resistant UV filters that protect against oxidative color damage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Dyes
- Phthalates
- GMOs
- Triclosan

What else you need to know:
All products contain certified organic ingredients grown responsibly and ethically traded. They do not contain sodium chloride, gluten, TEA, or DEA. The production and sale of these products aid in supporting the development of local communities while remaining environmentally friendly.

Research Results:
Clinically proven to retain color & brightness for 60 washes*
*tested using Bamboo UV+ Color Protection Shampoo, Conditioner & Fade-Proof Fluide
Suggested Usage:
-Massage throughout wet hair and scalp.
-Rinse thoroughly.
-Follow with Bamboo UV+ Color Protection Conditioner for optimal results.

Precautions:
-For external use only.
-Avoid eye contact.

8.5 oz

-Organic Bamboo Extract: Immediately boosts hair's intrinsic strength, flexibility, and sustainability for stronger, healthier, better-performing hair.
-Organic Kalahari Melon Extract: Counteracts UVA and UVB oxidative damage, dry-out, and color-fade, keeping hair color at its most vibrant.
-Color Hold UV+ Technology: Advances Alterna's proprietary Color Hold benefits with state-of-the-art UV blocking technology. Like sunscreen for your hair, this technology has ingredients that act as a rinse-resistant UVA and UVB barrier offering the highest level of defense against hair color fade-out.

Always staying one step ahead of the hair care pack, Alterna has developed a line of breakthrough hair products infusing high-quality ingredients with cutting-edge technology. Classifying their methods as "science of skincare for hair," Alterna has pioneered the use of many innovative ingredients, including THC-free hemp seed oil, Italian white truffle oil, and caviar.

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Ratings & Reviews

What it is:
A color-preserving and protecting shampoo with rinse-resistant Color Hold® UV+ Technology for the highest level of color protection.

What it does:
This gentle, daily use shampoo free of sulfates and sodium chloride cleanses, nourishes, and moisturizes, laying the foundation for healthy hair with vibrant color. Strengthening pure organic bamboo extract with color-locking, protecting Kalahari melon extract in this gentle sulfate- and sodium- chloride-free cleanser nourishes hair while maintaining healthy vibrant color. This formula is ideal for preventing color wash-out and fade-out with a high level of color protection, and contains rinse-resistant UV filters that protect against oxidative color damage.

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