What it is:
A color-preserving and protecting shampoo with rinse-resistant Color Hold® UV+ Technology for the highest level of color protection.
What it does:
This gentle, daily use shampoo free of sulfates and sodium chloride cleanses, nourishes, and moisturizes, laying the foundation for healthy hair with vibrant color. Strengthening pure organic bamboo extract with color-locking, protecting Kalahari melon extract in this gentle sulfate- and sodium- chloride-free cleanser nourishes hair while maintaining healthy vibrant color. This formula is ideal for preventing color wash-out and fade-out with a high level of color protection, and contains rinse-resistant UV filters that protect against oxidative color damage.
What it is formulated WITHOUT:
- Synthetic Dyes
What else you need to know:
All products contain certified organic ingredients grown responsibly and ethically traded. They do not contain sodium chloride, gluten, TEA, or DEA. The production and sale of these products aid in supporting the development of local communities while remaining environmentally friendly.
Clinically proven to retain color & brightness for 60 washes*
*tested using Bamboo UV+ Color Protection Shampoo, Conditioner & Fade-Proof Fluide
Always staying one step ahead of the hair care pack, Alterna has developed a line of breakthrough hair products infusing high-quality ingredients with cutting-edge technology. Classifying their methods as "science of skincare for hair," Alterna has pioneered the use of many innovative ingredients, including THC-free hemp seed oil, Italian white truffle oil, and caviar.
Certain items considered Hazardous Materials (HAZMAT) including aerosols and alcohol-based products (e.g., pressurized spray cans, hairspray, nail polish remover, nail polish etc.) are required by the U.S. Department of Transportation to be shipped by Ground-only transport, due to air transport restrictions and regulations. For these shipments, you will need to choose UPS Ground, or USPS Ground in Checkout, for shipments in the continental United States. For P.O. Box addresses, USPS Ground is the only shipping method available. Regrettably, these items cannot be shipped to either Alaska or Hawaii.
This item is restricted from shipping to California addresses.
This product cannot be gift wrapped.
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If you are not completely satisfied with an online purchase or gift, you may return your U.S. or Canadian purchase in stores or by mail. Restrictions apply for returns made outside the U.S.