CONTOURING MAGIC | The art of using shadow and highlight to sculpt, refine, and slim your face.

Scroll down to learn how to contour. Or click here to shop by format.

Contouring Basics

To easily identify your face
shape, smile—it accentuates
natural bone structure.

Contouring for Each Face Shape

About 1 ½ times longer than wide.
Balanced and symmetrical overall.

HOW TO: Oval Face. Watch Now >

Lift lips with a touch of
hightlight at the outer corners.
Learn more on The Glossy

Length and width are equal.
Shorter forehead and chin. Rounded jawline.

HOW TO: Round Face. Watch Now >

Define cheekbones on a round face
by blending upward in a scooping motion.
Learn more on The Glossy

Widest at the forehead.
Narrower, pointed chin.

HOW TO: Heart Face. Watch Now >

Narrow the forehead on a heart-shaped
face by contouring from the temples
downward. Learn more on The Glossy

Sharp jawline. Length, width, and
jawline are equal. Shorter forehead.

HOW TO: Square Face. Watch Now >

Elongate a square face with
V-shaped hightlights under the eyes.
Learn more on The Glossy

Contouring for Deep Skin Tones
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Powders look most natural
when they're applied
from the outer corners
of the face inward.


To blend creams and
build coverage easily,
use a beautyblender
instead of a brush.


Sticks do more than broad
strokes-they stipple,
make dashes, or place
precise dots of color.

Shop Brushes
Tricks of the Shade