Created by celebrity stylist Jen Atkin, Ouai Haircare makes effortless, cool-girl hair easily achievable. We love the well-curated line of essentials that leave hair healthy, shiny, and Instagram-ready (and yes, it’s pronounced “way”!).
Beauty lover, fashion insider, and Ciaté London founder Charlotte Knight is always dreaming up the next big thing. Her ingenious, energetic brand keeps changing up the beauty scene—and getting our attention—with an A-list wardrobe of makeup and nail products.
Luxury fragrance goes playful and effortless with this quirky yet elegant brand from two of our newest favorite perfumers, Erika Shumate and Christine Luby. The line is designed around synesthesia, the interconnection of the senses, to help determine the perfect scent for you.
Makeup artist, social media star, award-winning blogger, brand founder—Huda Kattan never fails to impress us with her knowledge and love of beauty. She works with her sisters Alya and Mona to craft coveted beauty lines, like the Huda Beauty Lash Collection.
When Kari Gran began blending pure, natural ingredients into skin care formulas, the results were so good that her friend Lisa Strain (who later became her business partner) encouraged her to turn her creations into the eco-chic collection of ultra-gentle formulas that we love today.
Inspired by her grandmother, who would make hair care products in her own kitchen, founder Nancy Twine left a successful career in finance to create Briogeo. We were fans of the plant-based line from the moment we first tried the potent formulas infused with extracts, oils, antioxidants, and vitamins.