What it is: A waterproof, soft-focus concealer that delivers sheer-to-medium coverage.
What it does: Blur, smooth, and conceal with the Boi-ing Airbrush Concealer. It’s a soft-focus, lightweight concealer that covers uneven texture and dark undereye circles, while reducing the look of fine lines with a flawless, natural-looking finish that lasts up to 10 hours.
Beauty tip: This lightweight concealer melts on seamlessly and doesn’t crease, cake, or crackmaking it ideal for minimizing the look of fine lines around the eyes.
Research results: In an instrumental test on 20 women, it was found:
- The formula is waterproof and stays put for 10 hours
Suggested Usage: -Simply pat and blend the concealer in the under-eye area or onto the face for a retouched look.
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders
In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…