What it is: A full-coverage, color-correcting concealer.
What it does: Brighten up tired eyes, hide dark circles, and conceal imperfections with Boi-Ing Brightening Concealer. This full coverage, creamy concealer has melon undertones to camouflage discoloration. The same formula as the Erase Paste Brightening Concealer, this easily blendable cream concealer color corrects and imparts a radiant finish.
Beauty tip: Dab a tiny amount of this brightening concealer on the inner corners of your eyes and on the darkest part of your under-eye area to brighten it up. Blend outwards.
Suggested Usage: -Gently pat and blend Boi-Ing Brightening Concealer underneath the eyes or onto face to achieve a flawless look.
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders
In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…