What it is: An original, full-coverage, matte concealer.
What it does: This full coverage cream concealer covers everything from heavy-duty dark circles to blemishes and discoloration. A repackaged version of the original Boi-ing!, it helps you hide imperfections while leaving a matte finish that lasts.
Beauty tip: To perfect the complexion, apply with a brush as a spot concealer to cover the most stubborn imperfections.
Suggested Usage: -With your fingertips, lightly the concealer underneath the eyes or onto face. Then blend.
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders
In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…