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It's no secret that shopping for natural products can be confusing. Since the term natural is not regulated by the Food and Drug Administration (FDA), we've set high internal standards about what natural means at Sephora. Our natural brands are formulated with high concentrations of plant-based and naturally-derived ingredients, and fewer to no parabens, sodium lauryl sulfate, phthalates, petrochemicals, and synthetic fragrances or dyes.

What are parabens, phthalates, and petrochemicals, anyway? Popular natural terms, defined >

Shop natural beauty >


The term organic refers to products containing ingredients grown and processed without the use of pesticides, herbicides, or insecticides. In the U.S., organic beauty falls under the USDA's standards for organic foods. A product must contain 100% organic ingredients to bear the USDA organic seal, and at least 70% organic ingredients to use the term "organic" on their labels.

Shop organic beauty >
Juice Beauty Organics To Clear Skin Kit, $39
With this five-piece blemish treatment set, organic apple and lemon juices along with raw cane sugar give acne-prone complexions a taste of Mother Nature's own medicine. Green tea acts as an anti-inflammatory, while beta hydroxy acids battle blemishes and lighten surface scars.
Ole Henriksen Truth Serum, $48
This high-powered antioxidant serum brightens, firms, and smoothes lines. Potent antioxidants (10% Vitamin C, rosehip, and green tea) help naturally boost collagen while evening texture and tone. You'll enjoy immediate benefits (lifting, radiance) and long-term damage prevention.
Caudalie Vinoperfect Radiance Serum, $79
This cult-favorite radiance serum dramatically fades dark spots. Viniferine, a powerful polyphenol found in the vines of Sauvignon Blanc grapes, targets the overproduction of melanin, the pigment responsible for hyperpigmentation. Skin looks luminous immediately; spots fade in as little as four weeks.
Skyn Iceland Icelandic Relief Eye Cream with Biospheric Complex, $45
Slightly cooling and extremely lightweight, this puffiness-, dark circle-, and fine line- fighting cream contains light-diffusing cotton powder that helps fill fine lines and wrinkles and doubles as a great under-makeup primer.
Bare Escentuals RareMinerals Blemish Therapy, $28
Already a cult-fave, this super-potent acne treatment heals blemishes quickly and effectively. It's infused with 100% pure, preservative-free Soil Mineral Concentrate to exfoliate and visibly reduce pores, and sulfur and tea tree oil to treat and soothe. In clinical tests, 62% of participants thought breakouts looked less inflamed—after just one use.
Boscia Oil-Free Daily Hydration SPF 15, $0
This oil-free moisturizer keeps shine in check. Silica powder and burdock root refine pores and sop up oil, while jojoba leaf and willowherb calm inflammation. It controls oils and hydrates, without added colors, preservatives, or fragrances.
CARE by Stella McCartney 5 Benefits Moisturising Cream, $0
Delivering five key benefits—hydration, protection, nutrition, radiance, and firmness—all at once, this luxurious facial hydrating cream is formulated with organic active ingredients. Potent organic extracts, like green tea, white mallow, and sweet orange supply skin with Vitamin C, Omega 3, and other essential nutrients.
Korres Wild Rose 24-Hour Moisturizer SPF 6, $32.50
Get radiant, supple skin the natural way, with this brightening moisturizer for normal to dry skin. Wild rose oil, a potent source of vitamin C, targets fine lines and dark spots, while the desert plant Imperata Cylindrical maintains moisture for 24 hours.
LAVANILA Vanilla Coconut Body Butter, $25
Rich and calming with a tropical coconut scent, this body butter moisturizes, soothes, and helps prevent aging with super-antioxidants like goji berries and kakadu plum, shea butter, and 30 essential vitamins and minerals.
Ojon Tawaka Ancient Tribal Rejuvenating Cream, $65
This potent, antioxidant-rich face and body treatment instantly restores moisture to dry, damaged, aging skin. The 99% natural formula protects from free radical damage and renews skin's natural moisture with savage cacao, delivering the antioxidant power of 204 lbs. of blueberries.
Carol's Daughter Tui Leave-In Conditioner, $11.50
This intensely hydrating, botanical-packed leave in conditioner pampers parched locks, leaving tresses touchably soft and shiny. It's infused with chamomile and marigold to nurture, soften, and rejuvenate over-stressed strands.
Rene Furterer Naturia Dry Shampoo, $24
Cleanse hair in minutes, without using water. This unique formula instantly absorbs impurities and oil on the hair and scalp with a patented formula containing kaolin clay and essential oils of peppermint, caraway, and basil to soften hair.
L'Occitane Shea Butter Hand Cream, $10 - $26
Enriched with 20% shea butter, this super-creamy balm penetrates quickly to protect, nourish, and moisturize the skin. Honey, almond, and coconut oil are blended with shea butter to create this unique and extremely effective moisturizer.
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