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| When it comes to natural products, you deserve it all: naturally derived formulas that deliver gorgeous results, too. Because the term "natural" is not fully regulated and every brand has its own definition, we created an internal logo to help you spot the products carried at Sephora that have been formulated with and without certain ingredients. Oh, and the beauty-full results? We'll let the oohs and aahs speak to that one.
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A minimum of 90 percent of a natural brand's assortment carried at Sephora (as reported by each brand) are formulated with high concentrations of:
antioxidants
botanicals
essential oils
fruit extracts
marine bioactives
minerals
vitamins
And are formulated to exclude a minimum of six of these eight ingredients:
GMOs (genetically modified organisms)
parabens
petrochemicals
phthalates
sulfates
synthetic fragrances
synthetic dyes
triclosan
Why not exclude all eight out of eight ingredients? Simply because sometimes an equally effective, viable, natural alternative is not yet available. Check out our natural glossary for more info.
*As the naturals industry continues to quickly evolve, many brands are reformulating (a time-consuming process), and the products we carry are regularly being updated.
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With so many products, Sephora is a natural-glamour gold mine. From color cosmetics and fragrance to skin and haircare, our unparalleled assortment can get you green-carpet ready from head to toe.
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Makeup artists crave our color pigments, while beauty addicts love the luxe textures and innovative formulas. With natural primers, mascaras, and stunning shades for every feature, you can recreate any textbook or trend-worthy look. Get your pretty little fingers on these flashy hues to get naturally gorgeous. |
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