In 1935, he launched five fragrances simultaneously—Tendre Nuit, Bocages, Conquête, Kypre, and Tropiques—presenting them at the opening of the Universal Exhibition in Brussels. Lancôme was the center of attention, capturing a prize—and the admiration of thousands from all over the world.

Building upon this success, Petitjean soon expanded beyond his perfume line to offer a complete range of products, including makeup and skincare. In 1941, as part of a total beauty concept, he launched a program to train a group of young women as beauty advisors. Instructed by top-level scientists, professors, and doctors, these ambassadors of French style and elegance became the voices of Lancôme worldwide.

During the years that followed, Lancôme continued to establish its prestigious image abroad and came to the United States in the 1950s, answering a growing demand for superior quality products.

Today, more than ever, Lancôme is dedicated to maintaining exacting quality standards and pioneering new concepts in beauty, which have trademarked its products for over 70 years. Its state-of-the-art laboratories—boasting over 2,700 scientists and researchers on three continents—have created new generations of spectacularly effective beauty products, while the company's international presence has made its beauty mark in over 163 countries.

And the Lancôme legend continues to live happily ever after.