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| Urban Decay is beauty with an edge. It is feminine, dangerous, and fun...appealing to anyone who relishes her individuality and dares to express it. Known for their daring shade names and innovative products (which are all cruelty-free), Urban Decay carries one of the widest selections of color at Sephoraa main reason their brand is so much fun! From a myriad of unique eye products, to performance foundations, and lickable, sexy powders, Urban Decay has always found new ways to excite beauty junkies and makeup artists alike. |
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ARE YOU NEW TO THE BRAND? Make These Products Your Introduction

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Eyeshadow
$16
Whether you wear it as a sheer wash of sparkling color or as an opaque streak of scintillating iridescence, these long-lasting, crease-proof shadows will take you from mild to wild in the blink of an eye.
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Eyeshadow Primer Potion
$17
A makeup artist must-have, this lid primer keeps eye shadow from doing a disappearing act. Translation: apply you shadow in the morning and it will still be there come evening sans smudging, dulling or creasing.
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24/7 Glide On Eye Pencil
$17
Urban Decay's ultra-creamy, longwearing pencils come in lush tropical hues, rich metallics, and wearable neutrals. And have the added bonus of being waterproof.
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Urban Ammo Eye Palette
$36
This slim compact, with ten of Urban Decay's best selling eye shadows, comes beautifully decorated with velvety flocking and metallic foil. Talk about eye candy.
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Big Fatty Mascara
$20
The name says it all—brush on this high-calorie mascara for super luscious lashes in just one coat.
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Baked Bronzer
$24
This freshly baked bronzer turns up the heat. Use it wet or dry for a totally hot, sun-kissed finish.
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MUST-HAVES Your Perennial Get-Pretty Favorites
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new
. limited edition
Book of Shadows Vol. II, $48
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new
Show Pony Shadow Box, $30
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new
. limited edition
24/7 Super Stash, $36
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only at sephora
limited edition
Box of Potions ($114 Value), $65
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new
. only at sephora
. limited edition
Hall of Fame ($54 Value), $29
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new
. limited edition
Apocalyptic Nail Kit, $26
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new
. limited edition
Hi-Fi 24/7 Set, $29
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Complexion Primer Potion - Pore Perfecting, $30
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Ink for Eyes, $22
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Eyeshadow Primer Potion - Sin, $17
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Deluxe Eyeshadow, $18
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Surreal Skin Cream-to-Powder Foundation, $34
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