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"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders
With quick fixes for your pesky beauty bummers, Benefit will turn your frown upside down! This spirited beauty brand is legendary for its creative beauty solutions and laugh-out-loud names like some kind-a gorgeous, skinny jeans, "that gal" and award-winning cult faves like benetint, dandelion and BADgal lash. Who knew that the tiny San Francisco beauty boutique, opened in 1976 by the Ford twins, would become a brand coveted by celebrities, beauty insiders and gals around the globe? Certainly not them!
Benefit introduces Crescent Row - a new collection of fragrances, each with her own unique personality. Which one are you? Take the quiz to find out.> |
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ARE YOU NEW TO THE BRAND? Make These Products Your Introduction

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Crescent Row Collection
Find a new scent personality in Benefit's sassy new collection of fragrances inspired by a whirlwind trip to the Royal Crescent in Bath, England.
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Fake It Collection
Benefit's Fake It Collection is an assortment of little "look goods" that work wonders to help perfect the complexion. Go from dull to darling in an instant with these perfect perk me ups.
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BADgal Lash Mascara
$19
This racy, black mascara—equipped with a wickedly big wand—makes being bad feel (and look) irresistably good. Its lengthening and color-saturating qualities break every lash rule.
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Boxed Powders Collection in Hoola
$28
Looking for a cocoa glow? This bronze boxed powder adds a sunkissed tint to your features with just a few simple sweeps. Its natural, brown-based shade ensures you never look fake-bake orange, either.
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Some Kind-A Gorgeous
$28
This compact disc of color offers the coverage of a foundation with the sheer coverage of a powder in a shade that works on nearly every skin tone. It also leaves your skin feeling silky and smooth. What a hit.
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Dr. Feelgood
$28
Smooth this silky balm on your bare skin, and your makeup will glide on like a dream. You can also wear it alone to minimize pores, smooth out texture, add moisture, and soak in nourishing vitamins C and D.
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Eye Bright
$20
This little pink pencil packs a lot of power. Like, the ability brighten up the appearance of tired eyes and camouflage imperfections. Spot treat the corners of your eyes and wayward blemishes to instantly brighten your look.
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MUST-HAVES Your Perennial Get-Pretty Favorites
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new
. only at sephora
Stay Don't Stray, $24
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new
. only at sephora
. limited edition
Benefit To Go Beauty Bestsellers ($30 Value), $10
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new
. only at sephora
. limited edition
Tinted Love ($58 Value), $38
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new
. limited edition
Glitz Glam & Gloss, $26
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new
. limited edition
BADgal World's Best Mascaras ($38 Value), $29
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One Hot Minute, $30
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new
Sugarbomb, $28
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Velvet Eyeshadow, $18
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only at sephora
limited edition
Bright Lights Big City! ($82 Value), $35
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new
BADgal Brown Mascara, $19
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new
. limited edition
Laugh With Me LeeLee Set, $46
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new
. limited edition
My Place Or Yours Gina Set, $46
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new
. limited edition
Something About Sofia Set, $46
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