 |
 |
|
Behind the Brand
|
| Have you ever wondered what's the real story behind your favorite beauty brands? Like, the trip to Marrakech that inspired your favorite lipstick shade, or the major scientific discovery that spawned your skin cream. Or, of course, how each brand got started in the first place. From small family upstarts to Hollywood's biggest makeup artists, read on to hear the inspiring stories behind your favorite beauty companies. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
partners in pretty
Benefit From Jean and Jane Ford's Ingenious Beauty Ideas |
|
|
|
|
|
|
The Ford twins began creating cosmetics in the 70s after a successful career as commercial models and makeup artists. During their professional careers dabbling in all things beauty, they found they could not find the makeup they wanted or needed. At the age of 25, their passion for cosmetics inspired them to open a small boutique in San Francisco.
This "double trouble" duo suddenly became an overnight sensation (no surprise) thanks to the ingenious products they introduced to the beauty world—like a liquid blushing tint (Benetint) and a yellow cream that eliminated discoloration around the eyes (Lemon Aid). Women flocked to Benefit boutiques for products like these and the "locker room" atmosphere where gossip thrived and boyfriends were the subject of great debate. This spirit gave rise to memorable shade names like, "Exes make great speed bumps." Soon, magazine editors were dubbing Benefit the most "action-packed" brand in the business.
From shower caps to shadows, Jean and Jane's unique creations have catapulted the brand to cult status with a huge celebrity fan base. With award-winning products that offer enticing, whimsical names and immediate results, there's no concealing that Benefit has swept the world with one-of-a-kind cosmetics and a feel-good philosophy. So indulge yourself and smile—Benefit has just what you need to cover those laugh lines!
|
|
|
BADgal Plum Mascara, $19
"Plum is the new neutral. This mascara accentuates the brown in my eyes and makes them look more golden. I wear it every day. I'm hooked!"
—Jane Ford, Co-founder Benefit Cosmetics
|
|
|
|
Powderflage Set, $28
"I dust this light, airy camouflage powder over my cream concealer. It makes my concealer stay on all day, and the brush is genius!"
—Jean Ford, Co-founder Benefit Cosmetics
|
|
|
|
| |
shopping basket
