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| Have you ever wondered what's the real story behind your favorite beauty brands? Like, the trip to Marrakech that inspired your favorite lipstick shade, or the major scientific discovery that spawned your skin cream. Or, of course, how each brand got started in the first place. From small family upstarts to Hollywood's biggest makeup artists, read on to hear the inspiring stories behind your favorite beauty companies. |
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HerCut History
Redefining your hair without a new cut
Bob Salem spent many years as a beauty industry executive before growing tired of the routine hair care concepts and products being produced time and time again. In an effort to revolutionize the way people care for their hair, Salem introduced HerCut, a line of products categorized by your cut rather than hair type.
Built from the ground up, Salem spent many years palling around with hair stylists, researching the "perfect cuts" and noticing the levels of confidence in women who feel great about their hair. Focused on the cut rather than the hair type, HerCut was developed by a team of groundbreaking experts after years of research. They broke the mold with five different products, each for a different hair type—bob, shag, pixie, blunt, and long layers.
By shampooing, conditioning, and styling based on your cut's needs, HerCut believes it will bring out the best in your style—and leave you feeling like you just had your hair cut, every day.
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