Private Red What it is: A unique, color-changing lipstick that morphs to each woman's personal, private red.
What it does: Private Red's formula adapts to each person's unique chemistry and will adjust accordingly, providing the perfect red shade that complements each person's coloring. The silky lipstick goes on smooth and the rich pigment leaves behind a slight stain so lips stay red.
What else you need to know: Private Red is more than just the perfect red lipstick, it moisturizes lips with castor seed oil.