Our Loves: Primers. Prep, perfect, illuminate, and protect your makeup with these standouts.

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Urban Decay
Eyeshadow Primer Potion
$20.00 $10.00
This award-winning Eyeshadow Primer helps makeup last up to 24 hours—without a crease in sight.
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Too Faced
Shadow Insurance
Silicone-based eye shadow primer boasts an incredibly strong grip on color using unique agents that won’t fade, crease, blend, or blur.
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Benefit Cosmetics
Stay Don't Stray 360 Degree Stay Put Eyeshadow Primer
360° eyelid primer, rich in vitamins C and E, helps combat signs of aging as it locks down eye makeup.
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Veil Mineral Primer
This primer masks redness and diffuses imperfections to create an ethereal, water-resistant satin finish.
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Iconic Photo Finish Foundation Primer
Ideal for oily, acne-prone, or sensitive skin, this 60 percent water-based formula absorbs oil for a long-lasting, matte finish.
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Pomegranate Mattifying Primer
94% natural, water based formula allows skin to breathe. The universally nude shade blends into an invisible matte finish.
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N° 28 Primer Serum
A silky, intensely hydrating treatment cocktail with 28 key ingredients, including 14 essential oils, 10 lipid-rich plant oils, and 4 vitamins.
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Prime Time™ Foundation Primer
Prime Time combats shine, evens skintone, and reduces fine lines with a healthy dose of vitamins and minerals.
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Benefit Cosmetics
The POREfessional Face Primer
Use this under or over makeup for translucent, pore-diffusing, and mattifying coverage.
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Too Faced
Primed & Poreless Skin Smoothing Face Primer
Vitamins A and C and a powerful dose of retinol leaves skin brighter and firmer.
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Skin Perfection Gel
Powerful antioxidants help repair and fight environmental damage while advanced gel absorbs excess oil and resists water and sweat.
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Laura Mercier
Foundation Primer - Radiance
Velvety, rose gold veil adds a sheer, soft illuminated glow to skin while minimizing the look of imperfections and providing a smooth, silky surface for makeup.
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Perfecting Ultra-Smoothing Primer
Potent peptides combined with light-reflecting pigments smooth skin for an even complexion that prolongs the wear of foundation.
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