What it is: An innovative eyeshadow that delivers a high-pigment, velvety finish that lasts.
What it does: This eyeshadow features even softer, velvety texture and richer, more decadent color. Sweep on smoother, more uniform pigment and blendability, and longer-lasting, more crease-free wear. This array of shades features a completely revamped assortment of shadows in new finishes, and a redesigned token compact.
Formulated with Urban Decay’s Pigment Infusion System™, it acts as a vehicle for color that holds tightly to pigment so that the eyeshadow can glide on seamlessly. It features a proprietary blend of ingredients that allows color to fuse with the formula, resulting in high-impact color that stays on your lids.
What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates
What else you need to know: This new assortment of shades features bestselling favorites, all-new shades, and several shades previously available in past palettes.
Each eyeshadow features packaging that’s inspired by New York City subway tokens. The chromed gunmetal compact has a clear window that allows you to see your shade and easily pop your shadows out and into one of the new customizable palettes.
Urban Decay is beauty with an edge. It is feminine, dangerous, and fun...appealing to anyone who relishes her individuality and dares to express it. Known for their daring shade names and innovative products, Urban Decay carries one of the widest selections of color at Sephora—a main reason their brand is so much fun!
Urban Decay loves animals as much as they love makeup. Cruelty-free since day one, they’ve never tested their products on animals (and never will).