What it is: A creamy, nude matte primer that gives you vibrant, crease-free eyeshadow for 24 hours.
What it does: Get a primer with multiple benefits. This 24-hour wear, crease-free shadow provides vibrant color and smoother application. Eden, a nude matte shade, glides on effortlessly, reduces the look of redness, and delivers full coverage for a gorgeous, subtle look when worn alone. Its innovative polymer technology fills in any imperfections on the skin’s surface, prepping lids for all-day shadow.
What it is formulated WITHOUT: - Parabens
What else you need to know: This coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. It features an applicator that lets you glide on this formula with more versatility.
Suggested Usage: -Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing.
Urban Decay is beauty with an edge. It is feminine, dangerous, and fun...appealing to anyone who relishes her individuality and dares to express it. Known for their daring shade names and innovative products, Urban Decay carries one of the widest selections of color at Sephora—a main reason their brand is so much fun!
Urban Decay loves animals as much as they love makeup. Cruelty-free since day one, they’ve never tested their products on animals (and never will).