What it is: A leave-in formula that weightlessly shields hair with a UVA/UVB barrier to fade-proof color while enhancing the hair's vibrancy and shine.
What it does: This fade-proof fluid combines strengthening pure organic bamboo extract and color-locking, damage-locking kalahari melon extract in a leave-in formula that weightlessly shields hair with a UVA/UVB barrier. With rinse-resistant Color Hold® UV+ Technology for the highest level of color protection, this formula enhances vibrancy and multidimensional shine, extending the life of your color.
What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates
What else you need to know: All Alterna products contain certified organic ingredients grown responsibly and ethically traded. This product is free of sodium chloride, gluten, TEA, and DEA. The production and sale of Alterna products aids in supporting the development of local communities while remaining environmentally friendly.
Research results: In a test on Bamboo UV+ Color Protection Shampoo, Conditioner & Fade-Proof Finishing Gloss: - Clinically proven to retain color & brightness for 60 washes
Suggested Usage: -Apply several pumps evenly to towel dried hair. -Style as desired. -It can also be applied as a protective, shine enhancing finisher after styling.
Precautions: -For external use only. -Avoid eye contact.
Always staying one step ahead of the hair care pack, Alterna has developed a line of breakthrough hair products infusing high-quality ingredients with cutting-edge technology. Classifying their methods as "science of skincare for hair," Alterna has pioneered the use of many innovative ingredients, including THC-free hemp seed oil, Italian white truffle oil, and caviar.