What it is: A foolproof brow pencil with a custom tip that instantly shapes, defines, and fills in brows.
What it does: Anyone can be an expert with this super easy-to-use, brow-filling and shaping pencil. Use the wide base to fill and shape your brows, building color with a couple of strokes. Then use the pointed edge to define the tail end of your brows. The soft, glide-on color creates naturally full, beautiful brows and the spoolie-brush effortlessly blends the 12-hour waterproof color.
Research results: In a consumer panel survey on 109 women after 1 week:
- 95% said the waterproof formula was easy to fill and shape brows
- 94% said it gives beautiful brows on the first try
Beauty tip: To lock in the brow pencil’s soft color for 24, budge-proof hours, apply the ready, set, BROW clear brow gel on top.
This product is an Allure Best of Beauty award winner.
Suggested Usage: -Use the wide part of the custom teardrop tip to shape and fill brows using a couple of strokes from the start to your arch to build color.
-Use the pointed edge of the tip to define the outer end (the tail) of your brows.
-Blend with spoolie brush for full and natural-looking brows.
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders
In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…