What it is: A custom powder foundation with a natural finish that builds from sheer-to-full coverage.
What it does: This blendable powder foundation goes on sheer and layers easily for customized coverage. Find your perfect shade and sweep it on with the accompanying brush for a sheer, natural finish, or apply with the sponge for full coverage or spot cover-up.
What else you need to know: The shade stays consistent, and the formula doesn't change color on skin throughout the dayit’s color-true through entire wear. Note: Since this is a new higher-quality formula, the tone of the powder in the pan looks slightly different. The shade on skin matches the existing Hello Flawless Powders.
Suggested Usage: -For a sheer, natural finish, sweep on with the brush. With light, quick strokes, blend from the center of your face outward.
-For full coverage, apply evenly over entire complexion with the sponge.
-For spot cover-up, pat gently and blend over any areas where you want extra coverage.
-Beauty tip: Pair your powder with the corresponding Hello Flawless Oxygen Wow Liquid Foundation shade
Precautions: -Please read the ingredient list on the packaging of your product to ensure that the ingredients are appropriate for your personal use.
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders
In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…