What it is: A 24-hour wear mascara with a three-in-one brush that lengthens, curls, and coats every lash for a high-drama look.
What it does: Power up lashes to their full potential with Kat's 24-hour wear mascara. It features a three-in-one, silicone Power Spiral brush with lash-separating spiral bristles, a spiked stem that thickens from root to end, and a spherical brush tip that reaches even the tiniest corners. The ultra-black formula is infused with conditioning vitamins A and E for soft, supple lashes. Unlike waterproof formulas, Immortal Lash 24-Hour Mascara will not flake, and removes effortlessly with your favorite cleanserno scrubbing needed.
What it is formulated WITHOUT: - Sulfates - Phthalates
Suggested Usage: -Pro Application Tip: Sweep formula through lashes slowly and allot to dry; use spherical tip to build added volume.
-For top lashes, place the body of the brush at the base of your lashes and apply in a long, slow motion, sweeping up while twisting the brush toward the brow bone.
-Apply one layer in this method to both eyes and then allow formula to dry (for about 30 seconds), and reapply to achieve desired look.
-For bottom lashes, hold the brush horizontally against lash line and move wand back and forth, coating the lower lashes.
-To finish the look, hold the brush vertically and wiggle the spherical tip through both upper and lower lashes to build additional volume.
-The spherical tip can also be used to define inner and outer corners of your lashes.
Created by Kat Von D, tattoo artist, TV star, and owner of High Voltage Tattoo, this inspiring makeup collection exemplifies the fusion of glamorous, old Hollywood and edgy rock 'n' roll. Kat’s distinct style and flawlessly crafted face reveals that she is as masterful with a makeup brush as she is with a tattoo machine.