What it is: A brightening eye cream to help fade dark circles.
What it is formulated to do: Your eyes can't keep a secretthey're the first to show signs of age and stress. It's Potent! Eye Cream fades dark circles and helps smooth the appearance of fine lines for brighter, younger-looking eyes. It contains a peptide complex known to help restore elasticity and firmness, along with a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.
What else you need to know: Apply Ooh-la-lift, Benefit's instant under-eye brightener, after It's Potent! Eye cream for an extra brightening boost.
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders
In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…