What it is: An amped up, ultra-black mascara that lengthens, curls and magnifies lashes for an intensified look, while instantly increasing lash volume by up to 752 percent.
What it does: Powered by tarte’s proprietary triple black complex, this long-wearing, vitamin-infused formula emphasizes length and volume while conditioning lashes for a dramatic look that won’t dry out, flake, or budge. The custom-engineered, dual-molded brush boosts even the skinniest lashes for an exaggerated, voluminous look. First, the shorter, denser side of the brush delivers the optimal amount of mascara to volumize and coat each lash perfectly. Then the longer, firmer side lengthens and separates for maximum volume without clumping.
What it is formulated WITHOUT: - Parabens
What else you need to know: Provitamin B5, a vitamin B derivative, helps treat and thicken the appearance of lashes, while beeswax forms a protective barrier between the skin and the environment that supports natural collagen production, and mineral pigments soothe and soften lashes. This product is formulated without mineral oil, sodium lauryl sulfates, and gluten. It is ophthalmologist tested and proven to increase lash volume by up to 752 percent.
Suggested Usage: -Apply the perfect amount of mascara using the denser side of the wand with the short, dense soft-flex bristles, wedging at the base of lashes and pulling through the tip in zigzag motions. -Next, rotate the brush 180 degrees to comb through lashes with the longer Firma-flex bristles. -Apply two coats to achieve maximum length and volume. -For best results, remove with an oil-based eye makeup remover. -Tarte tip: Before applying, tap the brush on the top of the tube to feel the difference between the bristles. For best results, remove with an oil-based eye makeup remover.
Over a decade ago, beauty aficionado Maureen Kelly channeled her entrepreneurial spirit and set out to prove that glamour can be good for you. Launched in the heart of New York City, tarte is a smart, colorful brand offering healthy, eco-chic beauty products that truly work.