What it is: A super-versatile, rich and creamy concealer with 24-hour wear and instant full coverage.
What it does: Lock-It Concealer Crème does everything a traditional concealer does, and then some: it brightens the undereye area, covers blemishes, corrects discoloration, contours, and bakes. This next level formula applies smoothly and blends easily for a locked-down, smooth, even finish. With a wide array of shades, Lock-It Concealer Crème offers one of the most extensive shade ranges in concealer. Select the perfect under eye corrector and exact skintone concealing shade with easy-to-navigate names that feature the undertone. The shade range even includes a pure white, White Out, for dramatic highlighting and mixing into other shades to create custom tones.
Loaded with complexion-brightening pigments and ultra-nourishing Hydra-Boost Complex™, this formula is crease-proof and hydratingideal for the delicate under eye area. The artistry applicator was modeled after an artist's paintbrush, with a tapered tip for precise corners and a wide base to efficiently coat larger areas.
What it is formulated WITHOUT: - Parabens
What else you need to know: This product is noncomedogenic. Lock-It Concealer Crème is completely free of animal-derived ingredients.
"I am proud to say that Kat Von D Beauty products are never tested on animalsand never will be."Kat Von D
Research results: In a consumer study on 30 volunteers:
- 100% agreed the concealer applies smoothly, blends in easily and was comfortable to wear throughout the day
- 96% agreed this concealer provides instant full coverage
- 96% agreed they looked awake and radiant with the use of this product
- 96% agreed this concealer evens out their skintone
- 96% agreed this concealer has a lightweight feel
- 96% agreed this product creates a brightening, luminous finish
- 96% agreed this product has buildable medium to full coverage
- 93% agreed this product conceals under-eye dark circles and signs of fatigue
- 93% agreed this product stayed looking fresh and radiant throughout the day
- 93% agreed their skin felt soft and hydrated with this concealer
- 93% agreed this product smoothed the surface of their skin
- 93% agreed this concealer has a creamy texture
- 90% agreed the concealer did not fade throughout the day
- 90% agreed this concealer feels hydrating
- 90% agreed their skin felt smoother with the use of this product
- 90% agreed this product leaves a crease-free finish after application
Suggested Usage: -Use the applicator to swipe concealer directly onto skin, or back of hand.
-Blend with either your finger or Lock-It Edge Concealer Brushits dense, contoured bristles concentrate coverage precisely where you want it.
-If you want to conceal blemishes, choose a shade that exactly matches the skintone of the surrounding area.
-To correct darkness and discoloration around the undereye, select a shade two tones lighter than your skin (peach undertones counter bluish-gray circles).
-Bake like a pro. Blend Lock-It Concealer Crème under eyes in a shade two tones lighter than your skin.
-Use the Lock-It Precision Powder Brush to pack a generous amount of Lock-It Setting Powder on top of the concealer.
-Wait a couple of minutes, then dust it off with the brush for a velvety-soft finish and no dark circles in sight.
-Let your creativity fly free with the White Out shade. Use as a super-bright highlighter, mix into foundation or concealer to customize shades, or use as an eye shadow base to make any color pop.
Created by Kat Von D, tattoo artist, TV star, and owner of High Voltage Tattoo, this inspiring makeup collection exemplifies the fusion of glamorous, old Hollywood and edgy rock 'n' roll. Kat’s distinct style and flawlessly crafted face reveals that she is as masterful with a makeup brush as she is with a tattoo machine.