What it is: A cult-classic, lengthening, curling, volumizing, and conditioning mascaraall dressed up in limited-edition, dreamy, kaleidoscopic packaging.
What it does: Tarte’s iconic, award-winning mascara is getting a magical makeover with this mascara’s gorgeously photogenic packaging. This limited-edition, iridescent stunner delivers the amazing length and 330 percent increase in lash volume you love in the same black, buildable glam formula. The 360° magniLASH wand curls and defines every lash, laying down even intense pigment and a high-performance blend of rice bran, carnauba wax, and olive esters so you can soften and replenish lashes with each ultra-luxe, long-wearing application.
What it is formulated WITHOUT: - Parabens
What else you need to know: This product is vegan, free of fragrance, ophthalmologist tested, safe for contact lens wearers, and dermatologist tested.
Suggested Usage: -Wedge the wand at the base of lashes and pull out in a zig zag motion to instantly get bolder lashes.
Over a decade ago, beauty aficionado Maureen Kelly channeled her entrepreneurial spirit and set out to prove that glamour can be good for you. Launched in the heart of New York City, tarte is a smart, colorful brand offering healthy, eco-chic beauty products that truly work.