What it is: A brightening shampoo for gray, white, and platinum blonde hair that neutralizes brassiness, banishing dullness and yellowing tint.
What it is formulated to do: An exclusive synergy of tinctorial plants adds sparkling brilliance to white, gray, and platinum blonde hair while neutralizing brassiness. With highly concentrated cornflower extract, which is known for its softening properties, this gentle cleanser leaves hair hydrated and incredibly soft to the touch.
What it is formulated WITHOUT: - Phthalates
Suggested Usage: -Wet hair, lather shampoo, and rinse thoroughly after two to three minutes.
-Use once or twice per week for best results.
-For platinum blondes: create a rinse by mixing equal parts of Phytargent and water.
Phyto's story began 60 years ago in the countryside of Southern France. Legendary hair stylist, Patrick Alès, had a vision of creating plant-based haircare products using environmentally conscious methods.