What it is: An essential preparatory step for a close, comfortable shave.
What it does: This sensitive-skin essential softens the beard to facilitate a soothing, efficient shave, without leaving an oily residue. This natural formula protects the face and neck by acting as a barrier between the skin and beard, helping the blade glide over the skin.
What else you need to know: With its unique blend of botanical ingredients and 100 percent pure essential oils, this shave optimizer is ideal for men with ingrown hair, razor burn, or tough beards. It is free of alcohol, synthetic dyes, and other ingredients that can be harmful when absorbed into the skin.
Suggested Usage: -Always shave after or during a hot shower, never before. -Before shaving, apply The Art of Shaving's Pre-Shave Oil to protect the skin and soften the beard. -Massage a nickel-size amount on a dry face in an upward motion to help lift the hair. -Always use hot water while shaving to soften the beard, open pores, and cleanse the skin.
Upgrade your shave with The Art of Shaving®, an innovative collection of grooming essentials for optimal shaving performance. With a foolproof regimen called The 4 Elements of the Perfect Shave™, The Art of Shaving® gives you everything you need to follow their steps to Prepare, Lather Up, Shave, and Moisturize in ultimate luxury.