What it is:
A weightless hairstyling primer that extends any style up to two times longerperfecting and smoothing while repelling dirt and oil.
What it is formulated to do:
This first-of-its-kind hair primer extends your style two times longer. It's formulated with an advanced priming system and powered by the patented healthy hair molecule (OFPMA) to create an exquisitely thin, weightless shield. Great to use alone, yet so weightless it can be layered under other styling products, it repels dirt and oil to keep hair cleaner, longer and creates an optimal base for all styles.
What it is formulated WITHOUT:
What else you need to know:
"I use Prime in everyone's hair before I blow dry. It adds all this shine and smoothness, and really helps extend the style and life of a blowout."Chris McMillan, Living Proof Celebrity Stylist
In consumer tests:
- 80% said their style lasted two times longer
- 80% said they needed to touch up less often
- 80% said it created a good foundation for styling
- 80% said it weightlessly perfected hair
- 80% said they noticed an improvement in their hair
- 8 out of 10 said they would buy this product
- 9 out of 10 women loved the concept
- 9 out of 10 said it delivered on its promise
- More than 2/3 said it exceeded their expectations
Living Proof was founded in Cambridge, Massachusetts by world-class biomedical scientists and leading hair stylists, with the purpose of applying advanced technology to solve beauty's toughest challenges. Recently, Jennifer Aniston joined Living Proof as co-owner and haircare spokesperson....
Certain items considered Hazardous Materials (HAZMAT) including aerosols and alcohol-based products (e.g., pressurized spray cans, hairspray, nail polish remover, nail polish etc.) are required by the U.S. Department of Transportation to be shipped by Ground-only transport, due to air transport restrictions and regulations. For these shipments, you will need to choose UPS Ground, or USPS Ground in Checkout, for shipments in the continental United States. For P.O. Box addresses, USPS Ground is the only shipping method available. Regrettably, these items cannot be shipped to either Alaska or Hawaii.
This item is restricted from shipping to California addresses.
This product cannot be gift wrapped.
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If you are not completely satisfied with an online purchase or gift, you may return your U.S. or Canadian purchase in stores or by mail. Restrictions apply for returns made outside the U.S.