What it is: An eye gel that assists with smoothing the appearance of puffy eyes.
What it does: This innovative under-eye gel minimizes the appearance of puffiness and creases around the eye, creating a “satiny smooth” look. It’s designed with a custom “ironing” tip, which works to instantly smooth the look of puffiness and fine lines.
Research results: In a consumer panel survey on 31 women after 7 days:
- 94% said eye area looks smoothed
Suggested Usage: -Squeeze once and dot under each eye…then go back and glide on with “ironing” tip.
-Puff off! works on bare skin or over makeup; when applying on top of makeup, gently pat with fingertips to blend.
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders
In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…