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Benefit Cosmetics Roller Lash Curling & Lifting Mascara

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What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Bye-bye, eyelash curler! Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.
Suggested Usage:
-The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward.
-Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.

"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders

In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…

Certain items considered Hazardous Materials (HAZMAT) including aerosols and alcohol-based products (e.g., pressurized spray cans, hairspray, nail polish remover, nail polish etc.) are required by the U.S. Department of Transportation to be shipped by Ground-only transport, due to air transport restrictions and regulations. For these shipments, you will need to choose UPS Ground, or USPS Ground in Checkout, for shipments in the continental United States. For P.O. Box addresses, USPS Ground is the only shipping method available. Regrettably, these items cannot be shipped to either Alaska or Hawaii.

This item is restricted from shipping to California addresses.

This product cannot be gift wrapped.

Get more information about shipping rates, schedules, methods, restrictions, and International Shipping.

If you are not completely satisfied with an online purchase or gift, you may return your U.S. or Canadian purchase in stores or by mail. Restrictions apply for returns made outside the U.S.

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