What it is: A game-changing mascara that gives lashes the appearance of volume, length, and elastic stretch in just one coat.
What it does: Developed with plastic surgeons, Superhero™ mascara is like skin care for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning coat of support and color for the strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins, and peptides combined with super black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips. Lashes are lifted and separated to create a fuller lash line and to ensure that no lash is left behind. The super-buildable formula takes your lashes to new heights. Simply apply more coats for additional volume and length.
What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates
What else you need to know: This product was developed with surgeons and dermatologists. It is clinically tested, talc-free, and cruelty-free.
Suggested Usage: -Starting at the base of your lashes, wiggle and sweep up and through to the tips. -Apply additional coats for more dramatic results.
Developed with leading plastic surgeons, IT Cosmetics™ creates game-changing beauty products. In the hands of real women, these formulas become life-changing. The brand believes you're an IT Girl™ the moment you try IT. Discover IT. Love IT. Believe IT™.