Free Shipping Over C$75
{{sku.list_price | currency: currency}} {{sku.sale_price | currency: currency}}
({{sku.value_price | currency: currency}} value)
{{freeShipText()}}
Only a few left
Coming soon Out of stock

Benefit Cosmetics They're Real! Lengthening & Volumizing Mascara

Item {{sku.sku_number}} Size {{sku.sku_size}}
10835 reviews
{{loveNumber}}
Exclusive New Limited Edition Online Only
{{biLabel()}} exclusive

You must be a {{biLabel(true)}} to qualify for this product. or learn more

Gift Cards are available at all stores
{{findInStoreErrs}}
{{product.variation_type}} -
STANDARD SIZE
View {{link}}
TRAVEL SIZE
View {{link}}

Use it with

C$31.00
Benefit Cosmetics
They're Real! Push-Up Liner
Item 1626753 Size 0.04 oz
Color Black
What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-to-here" look—now available in three vibrant shades.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief.
What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-to-here" look—now available in three vibrant shades.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results
Suggested Usage:
-Position wand horizontally and wiggle from side to side and base to tip to achieve maximum volume and length and lift.
-Hold wand vertically and stroke upward to curl and separate.
-Layer generously as desired.

Precautions:
-Please read the ingredient list on the packaging of your product to be sure it is appropriate for your personal use.

"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders

In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…

Certain items considered Hazardous Materials (HAZMAT) including aerosols and alcohol-based products (e.g., pressurized spray cans, hairspray, nail polish remover, nail polish etc.) are required by the U.S. Department of Transportation to be shipped by Ground-only transport, due to air transport restrictions and regulations. For these shipments, you will need to choose UPS Ground, or USPS Ground in Checkout, for shipments in the continental United States. For P.O. Box addresses, USPS Ground is the only shipping method available. Regrettably, these items cannot be shipped to either Alaska or Hawaii.

This product cannot be gift wrapped.

Get more information about shipping rates, schedules, methods, and restrictions.

If you are not completely satisfied with an online purchase or gift, you may return your U.S. or Canadian purchase in stores or by mail. Restrictions apply for returns made outside the U.S.

TOP

{{recommendTitle}}

{{recommendTitle}}

Give feedback now
just added to basket
{{currency}}{{item.price()}}
{{currency}}{{item.salePrice()}}
Item {{item.sku.sku_number}} Qty {{item.quantity}}
{{item.sku.primary_product.variation_type}} -

VIB Beauty Insider VIB Rouge {{header}}

Add {{currency}}{{amountToFreeShip}} to your order to qualify. VIB Rouge, {{freeShip1}} {{freeShip2}} {{freeShip3}}
{{vibMsg1}} {{amountToNextBILevel}} {{vibMsg2}} VIB Rouge, {{vibMsg3}} {{vibMsg1}} VIB Rouge {{vibMsg2}} Spend {{amountToNextBILevel}} {{vibMsg1}} Purchase what's in your basket to unlock VIB Rouge, our new premium membership status. {{vibMsg1}} {{vibMsg2}} {{vibMsg3}}