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Benefit Cosmetics
They're Real! Mascara

Item 1343938 Size 0.3 oz
9467 reviews
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Item 1343938 Size 0.3 oz

Use it with

Benefit Cosmetics - They're Real! Remover
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Benefit Cosmetics - They're Real! Push-Up Liner
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What it is:
A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular "out-to-here" look. 

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out. True story!
What it is:
A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular "out-to-here" look. 

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out. True story!

What else you need to know:
Go horizontal! The staggered bristles grab close to the root, boosting length and volume. Then go vertical! The custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results
Suggested Usage:
-Position wand horizontally and wiggle from side to side and base to tip to achieve maximum volume, length, and lift.
-Hold wand vertically and stroke upward to curl and separate.
-Layer generously as desired.

Precautions:
-Please read the ingredient list on the packaging of your product to be sure it is appropriate for your personal use.
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders

In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…

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Ratings & Reviews

What it is:
A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular "out-to-here" look. 

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out. True story!

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