What it is: A mink-brown lash primer that tints, defines, and primes lashes for a natural, feathery lookplus, it can be paired with your favorite mascara for boosted length and separation.
What it does: Step up your lash look with They’re real! tinted primer. When worn alone, the mink-brown primer gives lashes a natural, feathery look, and when worn as a primer, it boosts your mascara’s performance. Infused with a high-performing gel formula, it is water-resistant and conditions lashes with provitamin B5. Its custom ExtraFlex brush is specially designed to move with lashes for ultimate separation.
Research results: They’re Real! Tinted Primer:
In a consumer panel survey on 65 women after 1 week:
- 89% said lashes had a natural look
- 91% said it was soft enough to layer on mascara 6 hours later
Beauty tip: Wear underneath They're Real! Lengthening Mascara for dramatically boosted lash length and separation.
Suggested Usage: -Wiggle the wand at base of lashes then sweep upward from root to tip.
-Wear alone or layer your favorite mascara on top.
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders
In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…