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Benefit Cosmetics
They're Real! Push-Up Liner

Item 1626753 Size 0.04 oz
2108 reviews
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Item 1626753 Size 0.04 oz
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Benefit Cosmetics - They're Real! Mascara
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They're Real! Mascara

Item 1343938 Size 0.3 oz
Benefit Cosmetics - They're Real! Remover
Quick Look
What it is:
An innovative, waterproof lash-hugging gel liner pen that lasts for 24 hours.

What it does:
Benefit They’re Real! Push-Up Liner is the first foolproof and budge-proof gel liner in a pen that lasts a full 24 hours. This eyeliner’s soft AccuFlex™ tip is custom-angled to draw an easy line. Its flat, wide guard gently pushes lashes aside to get close to lash line. A gorgeous way to open up eyes, this matte black gel formula won’t dry out, and its cutting-edge tip ensures a precise line every time.

What it is formulated WITHOUT:
- Parabens
What it is:
An innovative, waterproof lash-hugging gel liner pen that lasts for 24 hours.

What it does:
Benefit They’re Real! Push-Up Liner is the first foolproof and budge-proof gel liner in a pen that lasts a full 24 hours. This eyeliner’s soft AccuFlex™ tip is custom-angled to draw an easy line. Its flat, wide guard gently pushes lashes aside to get close to lash line. A gorgeous way to open up eyes, this matte black gel formula won’t dry out, and its cutting-edge tip ensures a precise line every time.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is an Allure Best of Beauty winner. It is vegan-friendly, noncomedogenic, and does not contain latex. It lasts for up to 24 hours and is waterproof, and it should be removed before bedtime to prevent the blocking of pores.

Practice using it: View the tutorial videos for additional information about this innovative product, or check out the Suggested Usage tab for ways to apply your favorite liner look.

Research results:
In a consumer panel survey on 32 women after 2 weeks:
- 91% said it was long-wearing
- 81% said it was waterproof
- 88% said it hugged the lash line

In an instrumental test: 19 subjects reported that the liner lasted for 24 hours
Suggested Usage:
For first-time use:
-Remove and discard tip protector.
-Activate the eyeliner by twisting the base until gel is delivered to tip.
-Wipe any excess on a tissue.

-Twist base once to “push up” gel liner to tip.
-Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lash line from the inner or outer corner.
-Be sure to prep the pen with every application, and glide the liner across the lids as soon as the product is dispensed.
-Give the base half a rotation to empty out the well, then wipe on a clean, smooth surface (like your hand), and quickly glide along your lash line.
-To easily remove: Apply They’re Real! Makeup Remover to your line and allow to sit for 20-30 seconds. Wipe away with a cotton swab or pad—no scrubbing required.

Precautions:
This product is formulated without gluten ingredients. However, despite the care taken with raw materials during manufacturing, there is no guarantee that these raw materials did not accidentally come into contact with gluten during the suppliers’ manufacturing process.

Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)].

"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders

In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…

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Ratings & Reviews

What it is:
An innovative, waterproof lash-hugging gel liner pen that lasts for 24 hours.

What it does:
Benefit They’re Real! Push-Up Liner is the first foolproof and budge-proof gel liner in a pen that lasts a full 24 hours. This eyeliner’s soft AccuFlex™ tip is custom-angled to draw an easy line. Its flat, wide guard gently pushes lashes aside to get close to lash line. A gorgeous way to open up eyes, this matte black gel formula won’t dry out, and its cutting-edge tip ensures a precise line every time.

What it is formulated WITHOUT:
- Parabens

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