What it is: A bestselling, award-winning instant black lash primer, eyeliner, and mascaraall in one.
What it does: Developed with plastic surgeons, this lash innovation is a peptide-infused black lash primer, eyeliner, and mascara in one step. Unlike most mascara brushes that leave the first third of your lash roots bare, the groundbreaking skinny wand starts coating your lashes at the roots for a beautiful lengthening effect. It lays down black pigment between each and every lash for instant tightline eyeliner definition and the look of a fuller lash line. The unique wand also allows the ultra-conditioning formulawhich is infused with biotin, proteins, hydrolyzed collagen and other lash-loving ingredientsto nourish your lashes from root to tip.
What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates
What else you need to know: This product was developed with surgeons and dermatologists. It is clinically tested, talc-free, and cruelty-free.
Suggested Usage: -Starting at the root of your lashes, hold the wand horizontally, then wiggle and sweep up and through your lashes from base to tips. -Can be worn alone or under mascara. -For a beautiful tightline eyeliner effect, fill in gaps between your lashes while pressing the wand along the roots of your entire upper lash line. -For a more dramatic look, add additional coats.
Developed with leading plastic surgeons, IT Cosmetics™ creates game-changing beauty products. In the hands of real women, these formulas become life-changing. The brand believes you're an IT Girl™ the moment you try IT. Discover IT. Love IT. Believe IT™.