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Last Updated: June 20, 2016

Thank you for downloading the Sephora To Go application (either via Apple iOS or Google Android) to your smartphone or tablet (“Sephora Mobile”). Sephora Mobile is made available by Sephora USA, Inc. (“Sephora”, “we”, “us” or “our”) and this privacy policy describes how Sephora collects, uses, and shares the information we obtain from you through Sephora Mobile.


Changes To This Policy

We may revise this policy from time to time. You should review our privacy policy periodically so that you keep up-to-date on our most current practices. We will note the effective date of the latest version at the end of each policy. We may also add additional features to Sephora Mobile from time to time and this policy will govern those new features when added.


What Our Privacy Policy Covers

This privacy policy discusses the “personal information” that Sephora obtains when you download Sephora Mobile or use services or features of the application including, for example, applying for membership in the Beauty Insider Program (“BI Membership”) or accessing your existing BI Membership through Sephora Mobile. When we use the term “personal information” we are referring to information that is connected to you as an identifiable individual. This may include things like your name, e-mail address, mailing address, birthday, telephone number, photographs, personal images, beauty profile information you provide such as hair color and eye color, or information about your purchases or preferences. Any information that is not connected to your name is not considered personal information.

This privacy policy does not cover information that you submit on Sephora’s website or other websites, even if we communicate with you on those sites or post a link to those sites within Sephora Mobile. For example, if you post something on Facebook, Twitter, or YouTube, that information is governed by the privacy policies on those websites, and is not governed by this policy. Information that Sephora obtains from you via our online presence at http://www.sephora.com, including when you apply for BI Membership or access your existing BI Membership, is governed by the Sephora Privacy Policy, located at http://www.sephora.com/privacy-policy.

What We Collect

The following are examples of the personal information that we collect:

Activity Examples of Personal Information Collected
Downloading or accessing Sephora Mobile IP address and mobile device ID
Registering on Sephora Mobile Name, e-mail address, and birth day and month
Purchasing on Sephora Mobile Name, credit card number, billing address, shipping address, and phone number
BI Membership Name, full birthday, telephone number, mailing address, and e-mail address
Using Beauty Insider Pass Name, e-mail address, full birthday, Beauty Insider status and point balance, Beauty Insider rewards earned, device location
Sweepstakes and contests Name, e-mail address, and age
Submitting product reviews or using interactive services Name, e-mail address, birth day and month, nickname, photographs, personal images, and beauty profile information you provide such as hair color and eye color
Product Availability Notifications Name and e-mail address

In addition to the above, we may use the following technologies to automatically collect information about your activities on Sephora Mobile.

In-Store Beacons

Some of our stores utilize hardware and software manufactured by Gimbal Inc. (“Gimbal”) which transmits a Bluetooth signal to and/or works with your mobile device running Sephora Mobile to create a more personalized experience for you when shopping in Sephora stores and to make you aware of in-store offers, events and products (the “Beacon”). The first time you download Sephora Mobile or update Sephora Mobile to the Beacon enabled version, you will be asked to choose between “Enable” or “No Thanks” and will be given an opportunity to review this Privacy Policy and our Terms of Use. YOUR CONTINUED USE AT SUCH POINT CONSTITUTES YOUR ACCEPTANCE OF THE PRIVACY POLICY AND TERMS OF USE. If you choose “No Thanks,” you will have opted-out of having the Beacon communicate with your mobile device. If you choose “Enable,” the Beacon will communicate with your mobile device and collect certain data as provided in this policy. You can always opt-out of communicating with the Beacon in the future or manage the features of the Beacon by changing your notification settings in Sephora Mobile.

If you have enabled the Beacon, depending on the features included in Sephora Mobile and linked to the Beacon, Sephora may collect the following information:

Note that we do not intentionally collect any personal information from children under the age of 13. If you are under the age of 13, you can look at our websites, but you should not make a purchase, register, or submit personal information to us.

You can choose to store information needed to make a purchase, such as your credit card number, shipping and billing addresses, during checkout on Sephora Mobile. If you change your mind about storing this information, you can amend or delete it by signing in to http://www.sephora.com (for U.S. residents) or http://www.sephora.ca (for Canadian residents), going to the My Account page, and following the instructions.

For your convenience, Sephora Mobile includes functionality allowing you to remain logged in to Sephora Mobile so that you do not have to re-enter your password each time you access Sephora Mobile. IF YOU CHOOSE TO REMAIN LOGGED IN, YOU SHOULD BE AWARE THAT ANYONE WITH ACCESS TO YOUR MOBILE DEVICE WILL BE ABLE TO ACCESS AND MAKE CHANGES TO YOUR ACCOUNT AND MAY BE ABLE TO MAKE PURCHASES THROUGH YOUR ACCOUNT. For that reason, if you choose to remain logged in to your device using Sephora Mobile, we strongly recommend that you enable the “Passcode Lock” security feature on your mobile device to protect against unauthorized access to and use of your mobile device and your Sephora Mobile account. Please also notify us as soon as possible if you suspect any unauthorized use of your account or password.

How We Use Your Personal Information

Sephora primarily uses the personal information that it collects to provide you with products, information, and services. We may also use your information to track your purchase history and to contact you for account and promotional purposes. You must create a registration profile in order to send an e-mail to our Beauty Advisor, post a product review or make a purchase. We may also use your personal information for other legitimate business purposes, including to detect and prevent fraud, to collect amounts owing to us and to maintain business records.

Sephora may use the information collected from you when your mobile device interacts with a Beacon in our stores to notify us when you arrive at or leave a Sephora store with a Beacon and where you are located within a particular store.

How We Share Your Personal Information

Sephora may share your personal information in the following circumstances:

Sephora may share de-identified information (i.e., information that is not directly connected to your name) in the following circumstances in addition to those identified above:

How We Protect Your Information

We realize that our customers trust us to protect their personal information. We take that task seriously and maintain reasonable and appropriate physical, electronic and procedural safeguards to help protect your personal information. While we attempt to protect the information in our possession, no security system is perfect and we cannot promise that information about you will remain secure in all circumstances, including the security of your data during transmission to us or the security of your data on a mobile device.

Your Choices

You have the following choices with how your information is used:

Your Options What you need to do
Updating or Correcting The Personal Information Relating To Your Account You can update or correct your name, e-mail address, security questions, and other preferences by visiting http://www.sephora.com (for U.S. residents) or http://www.sephora.ca (for Canadian residents), logging in and clicking on the “My Account” page, calling 1-877-SEPHORA, or visiting a Sephora or Sephora Inside JCPenney retail store and speaking with a representative.
Receiving newsletters and promotional e-mails You can click on the “unsubscribe” link at the bottom of any promotional e-mail that you receive. You can also edit your e-mail preferences by visiting http://www.sephora.com (for U.S. residents) or http://www.sephora.ca (for Canadian residents), logging in and clicking on the “My Account” page. Please call 1-877-SEPHORA to discontinue receiving material by mail.
Behavioral Based Advertising You can opt-out of some, but not all, online app behavioral based advertising by adjusting the settings within each app that shows you ads and you can opt out of Sephora’s mobile app advertising tracking at http://www.optoutmobile.com.
Remove content from user review You can remove content that you posted on a Sephora public space, such as part of a Ratings & Review, by e-mailing details to community.support@sephora.com. Note that we will endeavor to honor your request to remove information, however, our removal of your information does not completely erase that information from the internet. For example, historical copies, or “caches,” may remain.

Communicating With Us

If you have any questions about our privacy or security practices, or of you would like to request access to or correction of your personal information, you can contact Sephora’s General Counsel by mail, telephone, or e-mail:

Sephora USA, Inc.
Legal Department, Privacy
525 Market Street, 32nd Floor
San Francisco, CA 94105

Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections.

If we need, or are required, to contact you concerning any event that involves your personal information we may do so by e-mail, telephone, or mail.

For Residents of Canada

We may establish a file of your personal information for the purposes described in this Sephora To Go Privacy Policy, which will be maintained on our servers or those of our service providers. Employees, agents and mandataries of Sephora who require access to your personal information in order to fulfill their job requirements will have access to your personal information. Sephora is located in the United States and our service providers may be located in the United States or elsewhere outside of Canada. As a result, your personal information will be processed and stored outside of Canada and will be subject to applicable foreign laws, which may allow government and national security authorities to have access to your personal information in certain circumstances.

If you wish to request access to or correction of your personal information in our custody or control, you may write to the above address. Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections. You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. Note that if you withdraw your consent to certain uses or disclosures of your personal information, we may no longer be able to provide certain of our products or services.

1. "Cookies" are small bits of information that are placed on your mobile device. Cookies remember information about your activities on Sephora Mobile to make your use of Sephora Mobile more enjoyable and valuable to you by providing a customized experience and recognizing your preferences when you use our application. If you've chosen to disable cookies on your mobile device, some of the functionality of our website may be lost. Certain of our features, particularly those that require a login and password, require that cookies be enabled and cannot be used when you have disabled cookies.

2. "Flash cookies (also called Local Shared Objects or "LSOs") are data files similar to cookies, except that they can store more complex data. Flash cookies are used to remember settings, preferences, and usage, particularly for video, interactive gaming, and other similar services.

3. Web beacons are small graphic images on a Web page or in an e-mail that can be used for such things as recording the pages and advertisements clicked on by users, or tracking the performance of e-mail marketing campaigns.

4. We use analytical tags to analyze what our clients like to do and the effectiveness of our features an advertising. They can also help us customize your browsing and shopping experience. We may use information collected through analytical tags or tracked links in combination with your personal information. We may also combine personal information you provide to Sephora with other personal information (such as purchase history and demographic information). We often work with other companies to help us track, collect and analyze this information but they are prohibited from using this information for any other purpose.

5. Web server logs are records of activity created by the computer that delivers the webpages you request to your browser. For example, a web server log may record the search term you entered or the link you clicked to bring you the webpage. The Web server log also may record information about your browser, such as your IP address and the cookies set on your browser by the server.

6. Geo-location technology refers to technologies that permit us to determine your location. We may ask you to manually provide location information (like your postal code), or to enable your mobile device to send us precise location information. For example, if you use the Find in Store feature to determine whether an item is in stock at a Sephora retail location or the Store Locator feature, you will be asked to allow Sephora Mobile to use your current location. You are not required to allow Sephora Mobile to use your current location and can manually enter a postal code instead. If you consent, Sephora Mobile will use your current location to locate nearby retail locations.