What it is: A new formulation of the popular Ultimate Sun Protection Lotion with WetForce, now with ingredients selected especially for sensitive skin and children's skin.
What it is formulated to do: This superior, mineral-based, high protection sunscreen for face and body is free from chemical sunscreen agents, fragrance, alcohol, parabens and has a texture gentle enough for the most delicate skin. The low-irritant formula also features Shiseido's exclusive WetForce technology, so it becomes even more powerful when the applied area is exposed to water or perspiration for 15 minutes.
What it is formulated WITHOUT: - Parabens
What else you need to know: This product is for face and body. It is hypoallergenic, fragrance-free, alcohol-free, PABA-free, and dermatologist tested. It features a mineral-based formula.
Research results: In a survey with 100 women, consumers saw the following results during application and immediately after application:
- 94% said the formulation does not feel greasy on skin
- 92% felt the formulation felt comfortable on skin
Consumers saw the following results 4 hours after application:
- 90% felt that the formulation was more resistant to perspiration or water than any other protector they have used
- 95% felt the protector was gentle on skin overall
Suggested Usage: -Shake well before use.
-Apply liberally before sun exposure and blend thoroughly into skin.
-Be sure to reapply immediately after towel-drying skin.
-When using on the face, apply after your regular skin care.
-To remove, rinse off thoroughly using daily cleanser.
Always seeking to identify new, richer sources of value and to use them to create a beautiful lifestyle, Shiseido finds wisdom in all things that are innovative and elegant. Founded in 1872, Shiseido is one of the oldest beauty companies in the world.