What it is: A bestselling HD foundation with an ultra-lightweight texture that melts into skin for unfiltered perfection in every light.
What it does: Developed specifically for the film and TV industry's most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexionon and off camera. Completely invisible under the latest, super-focused 4K lens, this innovative foundation is infused with uniquely-coated pigments that provide medium-to-buildable coverage with an even lighter weight, second-skin texture that looks just like skin. It delivers the very same flawless results as before when applied with a flat foundation brush in a tap and stretch motion.
Lasting all day and imparting a natural-looking finish, Ultra HD Liquid Foundation is formulated with hyaluronic spheres to ensure comfortable wear on all normal, dry, and combination skin types. Now available in an expanded range of 40 shades to match all skintones, it’s the perfect everyday foundation for a flawless complexion.
Just convert your HD Liquid Foundation shade to Ultra HD Liquid Foundation using the Ultra HD Shade Conversion Chart.
What else you need to know: MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Foundation, the first and only foundation designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on cameraand to the naked eye.
"My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women."Dany Sanz, MAKE UP FOR EVER Founder and Creative Director.
Suggested Usage: -1. Choose your primer to create the perfect canvas for smoother, more even and longer lasting foundation.
Select the Step 1: Skin Equalizer that matches your skin concern.
-For normal skin: Apply Hydrating to the entire complexion.
-For oily skin: Apply Mattifying only to the areas where shine develops quickly. (Use a very small amountthe size of a grain of rice).
-Dry Skin: Apply Nourishing to the entire complexion.
-Enlarged Pores: Apply Smoothing to enlarged pores and fine lines.
-2. Apply two pumps of Ultra HD Liquid Foundation in thin layers, starting in the center of the face and stretching outward.
-For buildable coverage, apply with a flat foundation brush or sponge.
-Flat foundation brush (Artisan Brush #108): Tap to build coverage where needed; stretch outward for a smoothing effect. (It delivers the very same flawless results as before when applied with a flat foundation brush in a tap and stretch motion. You will likely need to stretch less than you did before).
-Sponge (Beauty Blender): Press and roll to build coverage where needed.
-For light coverage: use a buffing brush (Artisan Brush #122), applying product in a circular motion.
For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas.