What it is: An ultra-volumizing mascara that delivers instant dimension for epic lashes.
What it does: Experience ultimate volume and the look of thick, false lashes with Velvet Noir Major Volume Mascara. The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama. The super-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. Velvet Noir gives you the thickest lashes in one sweep. Apply Velvet Noir Major Volume Mascara on its own, or layer with O!Mega Lash Volumizing Mascara (sold separately). Pair it with Feather Noir Ultra-Skinny Lash-Discovering Mascara and Lamé Noir Ultra-Glittering Mascara (sold separately) to style your lashes for every occasion.
What it is formulated WITHOUT: - Parabens
What else you need to know: Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes.
"I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier."Marc Jacobs
Research results: In an instrument-measured study conducted by an independent lab on equally-sized adhesive lashes, the following results were reported:
- 1800% more volume in three strokes
- 300% more volume in one stroke
Celebrated fashion designer Marc Jacobs showed his first collection in 1986, instantly inspiring women to push boundaries and create their own style. His latest creation, Marc Jacobs Beauty, is a revolutionary mix of innovative formulas, indulgent textures and next-generation performance. Discover luxury reinvented.