Diversity, Equity & Inclusion Guides

Diversity, Equity & Inclusion Guides

Buying Guide

Women-Founded Brands

Discover our edit of woman-fronted favorites.
Buying Guide

Pride Beauty

Shop Pride Makeup at Sephora and find the perfect product to display your true colors.
Buying Guide

Black Owned Brands

Products we love from the Black-owned brands changing the beauty game.
Buying Guide

Celebrate Black Beauty

Today's mainstream beauty trends, tools, and products have deep roots in black culture-and not everyone knows it.

Hearts Not Hate

We’re creating safe, inclusive online spaces where all feel welcome.
Buying Guide

Celebrate Lunar New Year

Ring in the Year of the Snake with just-landed gifts and limited-edition sets.

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Beauty Supplements, Bestselling Skin Care, New Makeup, Retinol Skincare: Find the Best Retinol for your Skin, Korean Skincare, Foundation Shade Finder, Black-Owned Beauty Brands, Designer Makeup, Shade Finder