Keep up to date on the latest perfume and fragrance trends with Sephora’s large assortment of niche and well-loved brands. Looking for a unique new scent or maybe just a fun upgrade to your daily essential? Check out the newest vanilla, bold, and unconventional (or unisex) scents—perfect for a special occasion or for everyday wear.

Bold Scents

Bold fragrance have become more and more popular for special occasions, long nights out, or just to switch things up day to day. And it’s no wonder. With long-lasting base notes, strong projection, and impressive staying power, these scents are sure to make an impact. A few to try: CHANEL's COCO MADEMOISELLE Eau de Parfum and Yves Saint Laurent’s LIBRE Eau de Parfum Intense—intense versions of cult-fave scents.

Vanilla Fragrance

Commonly thought of as a sweet or creamy fragrance, the latest vanilla scents are striking a more elevated note. For example, a vanilla fragrance blended with fruits or spices delivers a whole new experience within this classic scent family. Try Thé Vanille by Nette or Floral Street’s Wild Vanilla Orchid.

Unisex Perfume

Unconventional—genderless or unisex perfume—continue to gain momentum, breaking free from traditional gender stereotypes. Unconfined to specific labels or expectations, fragrance within this category are an expression of personal style and preference. These inclusive scents blur the lines between masculinity and femininity, offering a scent experience that is universally appealing and empowering.

Sephora welcomes you to embrace the perfume trends redefining the fragrance landscape. From the allure of vanilla, to the uniqueness of unconventional blends, to the intensity of bold scents, these trends offer a world of olfactory possibilities that invite you to embark on a customized sensory journey. And they’re here to stay.