Explore the brand

Alterna Caviar Anti-Aging | Transformation After Just One Use.
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Caviar Moisture
Revitalizes dry, brittle hair for youthful-looking hair.
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Caviar Bond Repair
Helps restore, strengthen, and reconnect broken bonds.
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Caviar Anti-Frizz
Luxuriously smooth hair.
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Caviar Volume
Add volume and promote fullness with each use.
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Behind the Brand
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TRANSFORMATION AFTER JUST ONE USE

Since 1997, Alterna has pioneered “Alterna-tive” luxury haircare. They believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, they have always been about purity and innovation inspired by skincare science.

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