Explore the brand

amika: For a lifestyle of hair rebellion
From the Brand
Second-Day Hair
For flawless, second-day hair (or third... we won't tell).
Model with long flowing red hair
Prep and Style
Protect, style, slay, repeat.
Model with styled red hair wearing polka dotted gloves
Wash Your Way
Leave your hair feeling like a bed of roses.
Model with short frosted blonde hair
Styling Tools
Model with long styled red hair
Behind the Brand

HAIR REBELLION

Amika was founded by industry OUTSIDERS in Brooklyn, New York and is the antithesis of a typical beauty brand. Wash, style, and play with their signature sea buckthorn berry – rich in vitamin A, vitamin C, and omega-7 – for healthy-looking hair that is always on-trend. For a lifestyle of self-expression and #HairRebellion.