amika: For a lifestyle of hair rebellion
Behind the Brand


Amika was founded by industry OUTSIDERS in Brooklyn, New York and is the antithesis of a typical beauty brand. Wash, style, and play with their signature sea buckthorn berry – rich in vitamin A, vitamin C, and omega-7 – for healthy-looking hair that is always on-trend. For a lifestyle of self-expression and #HairRebellion.